The story of SkinnyPop
SkinnyPop, a brand of healthy snacks, has gained popularity in recent years thanks to its focus on natural and low-calorie products. Founded in 2008, the brand has positioned itself as a healthy option in the snack market, offering a variety of popcorn and other snacks without trans fats or artificial preservatives. SkinnyPop‘s mission has always been to provide delicious and healthy snack options that align with modern and conscious lifestyles.
SkinnyPop’s new design
In response to the evolution of consumer tastes and preferences, SkinnyPop has decided to give its brand image a makeover. The new design not only reflects a change in snacking culture, but also aims to attract a wider and more diverse audience. The packaging update aims to modernize the brand’s appearance, making the products more attractive and accessible on the shelves.
The choice of Pillo Sans typography
One of the most striking elements of the new design is the choice of Pillo Sans typography. This modern and clean typography has been selected for its ability to convey clarity and simplicity, fundamental values of the SkinnyPop brand. The Pillo Sans typography not only improves readability, but also adds a touch of elegance and sophistication to the packaging, making the products stand out at the point of sale.
A change in snacking culture
The redesign of SkinnyPop is more than just a visual update; it is a statement of intent. The brand aims to reflect a change in snacking culture, where health and well-being are priorities. By adopting a more modern and attractive design, SkinnyPop hopes to connect with consumers who seek healthy snack options without compromising on taste.
The agency behind the redesign
The redesign of SkinnyPop has been carried out by the agency PearlFisher. Known for its expertise in branding and packaging design, PearlFisher has worked tirelessly to create a visual identity that resonates with the brand’s values and the expectations of modern consumers.